Garcia stressed how celebrities-backed brands can usually draw tremendous public attention, but ZOA’s ultimate goal is to create an authentic image with quality products. “Throughout all my endeavors, I’m committed to cultivating the human experience and providing tools to be and perform at our best.” “I am delighted to share ZOA with the customers we passionately serve,” Garcia, who also owns XFL, said. Rienzi and Garcia, the high-profile couple in the fitness industry, note how ZOA is not only a healthy alternative to those market incumbents, but it can be consumed to help enhance performance for sports enthusiasts as well. energy drinks market has been led by only a few companies accounting for more than 80% of the total share, according to data from Mordor Intelligence, and their products have been long associated with potential health risks. “We’re all consumers of energy drinks, and none of us has ever found one that we really felt we want to stick with.” “There are four founders, and all of us have had in our minds that we would like to enter the energy drink category literally for years,” Shulman said. Launching ZOA, “a true disruptor” in the beverage sector, is a no-brainer for Shulman as the seasoned investor who has successfully managed a portfolio of CPG brands, including VOSS - a Norwegian bottled water company in which The Rock previously acquired a stake, noted how there hasn’t been a healthy alternative for energy drink shoppers until recently.
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